Today I got a catalog in the mail that was addressed to the previous owner of my house. Now, I expect this sort of thing to happen for the first few years after moving into a place. But I have lived here for over 13 years, and the previous owner has been dead for at least 12.
So I called the catalog company, and asked them to remove the name from the mailing list, then commented, “This person has been dead for over a decade. How come you sent a catalog now?”
Their response: “We recently put in a new computer system, and it pulled in data from our old computer system, and reactivated all the old names. We’ve been getting 12 or 15 calls a day from people asking to have names removed.”
I would have thought that the cost of printing and mailing catalogs to every single customer who has been removed from your list for over a decade would be more than the cost of programming the system not to pull in outdated names, but maybe that’s a little too logical.
In other news related to corporate advertising and out-of-date things, there was an advertising flier tucked in my front door today from a company that puts up exterior Christmas decorations. They left the flier despite the Halloween witch decoration still on the door, which pretty much screams “We don’t pay much attention to exterior decoration around here.”
But later this afternoon I did take the witch down and put up a Christmas wreath, so our exterior decorating for the next 3 months is now complete.